Read Construction Marketing: A Professional Approach

Construction Marketing: A Professional Approach

Paul Pearce

4.9/5 (15863 ratings)

Description:This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Construction Marketing: A Professional Approach. To get started finding Construction Marketing: A Professional Approach, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 138

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0727716522

Description: This book is aimed at anyone working in the construction industry wishing to obtain new work. It draws upon the reader's own experiences as a consumer to introduce the key principles of marketing and relates how these principles can be used to advantage in the construction industry. The book explains marketing strategy as the means of assessing where customers are likely to be, deciding what to offer them and what to say to them to persuade them to work with the reader's firm rather than with a competitor. Emphasis is placed on the development of personal relationships as a route to developing new business. Practical guidelines are offered for obtaining competitive advantage, for securing an initial meeting with potential clients, for the design and use of brochures and other publicity material, and for many other marketing and sales related activities.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Construction Marketing: A Professional Approach. To get started finding Construction Marketing: A Professional Approach, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Construction Marketing: A Professional Approach

Construction Marketing: A Professional Approach

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