Read Selling Creative: Advertising Men and Women in the Hall of Fame

Selling Creative: Advertising Men and Women in the Hall of Fame

Mary E. Warlick

4.9/5 (34360 ratings)

Description:Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters―whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness. "Melts in Your Mouth, Not in Your Hands." "Does She or Doesn't She?""Just Do It!" "Where's the Beef?" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising. Selling Creative - Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication. Bill Bernbach realized the value of smart creative work―if the ad is noticed you don't have to keep repeating the same message. Bernbach's agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, "Why 1984 won't be like 1984." Cliff Freeman asked, "Where's the beef?" and questioned overblown promises in America. Selling Creative provides in-depth profiles of the culturally astute men and women who tapped into their generation's fears and desires. This book tells the story of advertising's Creative Revolution through the lives of the people who lived and worked in the era. Selling Creative - Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Selling Creative: Advertising Men and Women in the Hall of Fame. To get started finding Selling Creative: Advertising Men and Women in the Hall of Fame, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 324

Format: PDF, EPUB & Kindle Edition

Publisher: A&C Film Distribution

Release: 2023

ISBN: 0578895722

Description: Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters―whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness. "Melts in Your Mouth, Not in Your Hands." "Does She or Doesn't She?""Just Do It!" "Where's the Beef?" These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising. Selling Creative - Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication. Bill Bernbach realized the value of smart creative work―if the ad is noticed you don't have to keep repeating the same message. Bernbach's agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, "Why 1984 won't be like 1984." Cliff Freeman asked, "Where's the beef?" and questioned overblown promises in America. Selling Creative provides in-depth profiles of the culturally astute men and women who tapped into their generation's fears and desires. This book tells the story of advertising's Creative Revolution through the lives of the people who lived and worked in the era. Selling Creative - Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Selling Creative: Advertising Men and Women in the Hall of Fame. To get started finding Selling Creative: Advertising Men and Women in the Hall of Fame, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Selling Creative: Advertising Men and Women in the Hall of Fame

Selling Creative: Advertising Men and Women in the Hall of Fame

More Books

One Show: No. 23 (One Show: Advertising's Best Print, Design, Radio, TV) by Mary Warlick (Editor) (1-Dec-2001) Hardcover

One Show: No. 23 (One Show: Advertising's Best Print, Design, Radio, TV) by Mary Warlick (Editor) (1-Dec-2001) Hardcover

The One Show: Judged to be Advertising's Best Print, Radio, T.V.: Volume 12; A Presentation of The One Club for Art & Copy

The One Show: Judged to be Advertising's Best Print, Radio, T.V.: Volume 12; A Presentation of The One Club for Art & Copy