Read Integrated Marketing Communications: A Primer

Integrated Marketing Communications: A Primer

Philip J. Kitchen

4.9/5 (30210 ratings)

Description:This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case-studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. An additional Study Guide is included at the back of the book.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Integrated Marketing Communications: A Primer. To get started finding Integrated Marketing Communications: A Primer, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 193

Format: PDF, EPUB & Kindle Edition

Publisher: Taylor & Francis Group

Release: 2004

ISBN: 1280078804

Description: This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors go on to explain each component of the promotional mix and explain the process of functional integration. The text includes key case-studies on companies, including Proctor and Gamble, NSPCC and Ardi, illustrating the practical side of IMC in addition to an introduction to the main theories at work. An additional Study Guide is included at the back of the book.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Integrated Marketing Communications: A Primer. To get started finding Integrated Marketing Communications: A Primer, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Integrated Marketing Communications: A Primer

Integrated Marketing Communications: A Primer

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