Description:From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updatedIn "Successful Marketing Strategies for Nonprofit Organizations, Second Edition," nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.New sections on the new media available to nonprofit marketersTechniques for analyzing your market and developing a comprehensive marketing planMarketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibilityMethods for developing a marketing program that reaches both the consumers of your service and the donors who support your organizationDo you need to breathe new life into your existing marketing department? "Successful Marketing Strategies for Nonprofit Organizations, Second Edition" gives you the tools, the know-how, and the confidence you need to succeed.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor. To get started finding Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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PDF, EPUB & Kindle Edition
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ISBN
0470529814
Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor
Description: From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need-now fully revised and updatedIn "Successful Marketing Strategies for Nonprofit Organizations, Second Edition," nonprofit marketing guru Barry J. McLeish shares everything he's learned during more than two decades managing and consulting nonprofits of every shape and size. Skipping all the arcane theory and the business school jargon, he gives you clear, step-by-step advice and guidance and all the tools you need to develop and implement a sophisticated marketing program tailored to your organization's needs and goals.New sections on the new media available to nonprofit marketersTechniques for analyzing your market and developing a comprehensive marketing planMarketing strategies that will support fund-raising, promote new services, and enhance your organization's reputation and visibilityMethods for developing a marketing program that reaches both the consumers of your service and the donors who support your organizationDo you need to breathe new life into your existing marketing department? "Successful Marketing Strategies for Nonprofit Organizations, Second Edition" gives you the tools, the know-how, and the confidence you need to succeed.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor. To get started finding Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.