Read The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada

The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada

Katharine Rollwagen

4.9/5 (9965 ratings)

Description:Co-ed, junior miss, grad, teenster. From the late 1930s to the 1950s, the teenager emerged as a distinct and ideal market segment. The Scramble for the Teenage Dollar explores how consumption became an integral part of being a teenager.This nascent consumer – always a white, middle-class, heterosexual high school student – had purchasing power that demanded recognition. At least, that was the image fashioned by Canadian advertisers and retailers, and especially the biggest department store of the Eaton’s. Katharine Rollwagen dives into consumer magazines, Eaton’s archives, and mail-order catalogues to discover how the commercialized Canadian teenager was created.Packed with insights about how retailers and advertisers attempted to shape the look, bodies, and behaviour of young Canadians, this is an intriguing look at the power of corporate actors to influence popular understandings of growing up. It also reveals the roots of the hyper-consumerism common among young people today.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada. To get started finding The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0774869917

Description: Co-ed, junior miss, grad, teenster. From the late 1930s to the 1950s, the teenager emerged as a distinct and ideal market segment. The Scramble for the Teenage Dollar explores how consumption became an integral part of being a teenager.This nascent consumer – always a white, middle-class, heterosexual high school student – had purchasing power that demanded recognition. At least, that was the image fashioned by Canadian advertisers and retailers, and especially the biggest department store of the Eaton’s. Katharine Rollwagen dives into consumer magazines, Eaton’s archives, and mail-order catalogues to discover how the commercialized Canadian teenager was created.Packed with insights about how retailers and advertisers attempted to shape the look, bodies, and behaviour of young Canadians, this is an intriguing look at the power of corporate actors to influence popular understandings of growing up. It also reveals the roots of the hyper-consumerism common among young people today.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada. To get started finding The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada

The Scramble for the Teenage Dollar: Creating the Youth Market in Mid-Century Canada

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