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Stop The Presses: The Crisis and Litigation PR Desk Reference

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Description:STOP THE PRESSES: The Crisis and Litigation PR Desk Reference is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches.STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations- print and broadcast as well as blogs and other online media- with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more.STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Stop The Presses: The Crisis and Litigation PR Desk Reference. To get started finding Stop The Presses: The Crisis and Litigation PR Desk Reference, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0975998528

Description: STOP THE PRESSES: The Crisis and Litigation PR Desk Reference is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches.STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations- print and broadcast as well as blogs and other online media- with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more.STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Stop The Presses: The Crisis and Litigation PR Desk Reference. To get started finding Stop The Presses: The Crisis and Litigation PR Desk Reference, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Stop The Presses: The Crisis and Litigation PR Desk Reference

Stop The Presses: The Crisis and Litigation PR Desk Reference

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