Read Social Marketing: Principles and Practice for Delivering Global Change

Social Marketing: Principles and Practice for Delivering Global Change

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Description:Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with:Fresh content on climate breakdown, inequality and diversity, public health and povertyThe critical capacity to analyse the origins, workings, and future of our economic systemContemporary case studies from around the world demonstrating how change happensReflective questions and critical thinking tasks to aid understandingThis popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Social Marketing: Principles and Practice for Delivering Global Change. To get started finding Social Marketing: Principles and Practice for Delivering Global Change, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 100084790X

Description: Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit; the climate is in crisis; and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this 4th edition will arm you with:Fresh content on climate breakdown, inequality and diversity, public health and povertyThe critical capacity to analyse the origins, workings, and future of our economic systemContemporary case studies from around the world demonstrating how change happensReflective questions and critical thinking tasks to aid understandingThis popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how then it will help you apply this in a health, social and ecological context. If you come from a social science, public health, or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Social Marketing: Principles and Practice for Delivering Global Change. To get started finding Social Marketing: Principles and Practice for Delivering Global Change, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Social Marketing: Principles and Practice for Delivering Global Change

Social Marketing: Principles and Practice for Delivering Global Change

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