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Persuasive Communication: How Audiences Decide

Richard O. Young

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Description:This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences--from investors to CEOs--to help students better understand why audiences make the decisions they make and how to influence them.The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success.This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Persuasive Communication: How Audiences Decide. To get started finding Persuasive Communication: How Audiences Decide, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 131741716X

Description: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences--from investors to CEOs--to help students better understand why audiences make the decisions they make and how to influence them.The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success.This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Persuasive Communication: How Audiences Decide. To get started finding Persuasive Communication: How Audiences Decide, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Persuasive Communication: How Audiences Decide

Persuasive Communication: How Audiences Decide

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[(How Audiences Decide: A Cognitive Approach to Business Communication)] [Author: Richard Young] published on (January, 2011)

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