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Strategic Marketing: An Introduction

Tony Proctor
4.9/5 (27089 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position. Core issues covered include:marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy.This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/978041545...We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Marketing: An Introduction. To get started finding Strategic Marketing: An Introduction, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
352
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2014
ISBN
1317834232

Strategic Marketing: An Introduction

Tony Proctor
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them.From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of 'strategic windows' to improve its position. Core issues covered include:marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy.This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/978041545...We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Marketing: An Introduction. To get started finding Strategic Marketing: An Introduction, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
352
Format
PDF, EPUB & Kindle Edition
Publisher
Routledge
Release
2014
ISBN
1317834232

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