Read Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Kendall Haven

4.9/5 (11685 ratings)

Description:Storytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you can craft messages that will resonate effectively with your audience by learning and utilizing the science of story.Based on breakthroughs in the fields of neural and cognitive sciences, this book demonstrates how stories can exert influence and persuade audiences. Through step-by-step guidance, you will learn how to construct communications for impact, meaning, and accuracy. This practical guide is organized into four sequential parts: the neuroscience of words; the set of tools provided to each user; the influence of narratives in changing beliefs, attitudes, values, and behaviors; and the techniques needed for building powerful, influential, and effective (PIE) stories. This book will help you master the tools and critical skills of effective story-based communication.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach. To get started finding Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: Libraries Unlimited

Release: 2014

ISBN: 1610698126

Description: Storytelling has been used for centuries as a means to sway public opinion, influence behavior, and inspire change. Yet according to recent research, 98 percent of stories shared are ineffective, and one-third of all narratives are actually counterproductive to delivering the meaning intended by the teller. Author Kendall Haven contends that you can craft messages that will resonate effectively with your audience by learning and utilizing the science of story.Based on breakthroughs in the fields of neural and cognitive sciences, this book demonstrates how stories can exert influence and persuade audiences. Through step-by-step guidance, you will learn how to construct communications for impact, meaning, and accuracy. This practical guide is organized into four sequential parts: the neuroscience of words; the set of tools provided to each user; the influence of narratives in changing beliefs, attitudes, values, and behaviors; and the techniques needed for building powerful, influential, and effective (PIE) stories. This book will help you master the tools and critical skills of effective story-based communication.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach. To get started finding Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

Story Smart: Using the Science of Story to Persuade, Influence, Inspire, and Teach

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