Read Electronic Payment Systems

Electronic Payment Systems

James Essinger

4.9/5 (27439 ratings)

Description:This book explains how Electronic Payment Systems (EPS) can help retail banks and other financial and retail institutions win new customers and keep them. It argues that the prime motivation for deploying EPS should not be to make the organization's job easier, or to reduce the volume of paperwork, but to make the retail institution's products and services more attractive to customers, and to construct systems through which these more attractive products and services can be delivered. It is only by making the attraction of new customers the primary aim that effective and workable systems can be designed and deployed. Chapter one covers the development of Electronic Payment Systems. Chapters two to five are devoted to Automated Teller Machines (ATMs), Electronic Funds Transfer at Point of Sale (EFTPoS), telephone banking and smart cards, respectively. In each case the chapter concludes with summary guidelines for winning customers. Chapter six provides detailed instructions on how to bring an electronic payment system to the market. The reader is guided through the preparatory planning stage, establishing a strategy, defining the system's requirements, gathering the tools of implementation, launching the service and monitoring its effectiveness. There is also a handy checklist of questions to address. Chapter seven is a survey of the extent of implementation of each of the major types of electronic payment systems in the United Kingdom, United States and continental Europe. Chapter eight explains the principal consumer advantages of using electronic payment systems, suggests ways of overcoming the traditional institutional barriers to accepting the primacy of the customer, and lists the most commonly voiced complaints from the general public about EPS. The final chapter identifies five major trends in the area which will help the reader plan to meet the demands of the future. With his practical down-to-earth approach, and his succinct and engaging style, James Essinger has ensured that this book will be essential reading for anyone needing to understand the strategic marketing implications of electronic payment systems.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Electronic Payment Systems. To get started finding Electronic Payment Systems, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 184

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: 1992

ISBN: lXIsfkTTposC

Description: This book explains how Electronic Payment Systems (EPS) can help retail banks and other financial and retail institutions win new customers and keep them. It argues that the prime motivation for deploying EPS should not be to make the organization's job easier, or to reduce the volume of paperwork, but to make the retail institution's products and services more attractive to customers, and to construct systems through which these more attractive products and services can be delivered. It is only by making the attraction of new customers the primary aim that effective and workable systems can be designed and deployed. Chapter one covers the development of Electronic Payment Systems. Chapters two to five are devoted to Automated Teller Machines (ATMs), Electronic Funds Transfer at Point of Sale (EFTPoS), telephone banking and smart cards, respectively. In each case the chapter concludes with summary guidelines for winning customers. Chapter six provides detailed instructions on how to bring an electronic payment system to the market. The reader is guided through the preparatory planning stage, establishing a strategy, defining the system's requirements, gathering the tools of implementation, launching the service and monitoring its effectiveness. There is also a handy checklist of questions to address. Chapter seven is a survey of the extent of implementation of each of the major types of electronic payment systems in the United Kingdom, United States and continental Europe. Chapter eight explains the principal consumer advantages of using electronic payment systems, suggests ways of overcoming the traditional institutional barriers to accepting the primacy of the customer, and lists the most commonly voiced complaints from the general public about EPS. The final chapter identifies five major trends in the area which will help the reader plan to meet the demands of the future. With his practical down-to-earth approach, and his succinct and engaging style, James Essinger has ensured that this book will be essential reading for anyone needing to understand the strategic marketing implications of electronic payment systems.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Electronic Payment Systems. To get started finding Electronic Payment Systems, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Electronic Payment Systems

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